By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?
Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information readily available online.
The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts.
If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint.
The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.
Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.
Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night.
Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.
In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.
We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from it.
In 2014, Trone Brand Energy fielded a proprietary study that examined how pet parents care for their animals. The goal was to help brands speak the health language of their audience. We explored trends, consumer perceptions and the differences between wellness and prevention to determine the opportunities and challenges facing brands today.