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The Blog: Insights

We wanted to better understand the difference between how the subscribers of the biggest internet providers think compared to subscribers of the rest, including those who subscribe to smaller, regional internet providers.

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

Account planners at all levels should be familiar with the notion that brand planning is often an unexpected journey. For starters, you work within the scoped marketing budget to extract the best possible set of insights from primary research and existing data to get to a strategically-relevant brand story.

Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information readily available online.

dangerous client
Branding | Digital | Insights

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts.

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint.

The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.

More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services.