Embracing the Open Pet Pharmaceutical Transition

The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts. The same report forecasts that pet pharmaceuticals will be one of the highest growth areas of pet retailing over the next 10 years due to increased over-the-counter drugs and interest by chain retailers.

For the majority of dog and cat owners, their veterinarian’s clinic pharmacy is the primary pharmaceutical purchase location, but new veterinary sales data from leading animal health industry consultancy, Brakke Consulting, Inc., in collaboration with the leading U.S. animal health creative marketing agency, Trone Brand Energy, shows the extent of transitioning pharmacy revenues from the veterinary clinic pharmacy to online and retail pharmacies.

For more animal health pharmaceutical marketing insight please fill out the form below to download the white paper outlining the veterinary pharmacy revenue transition.