The Blog: Digital

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV.

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.