The Blog: Digital

Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV.

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.