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Category: Digital


In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it...
The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan. The thing is, you can’t have it both ways—...
Digital|Insights|Branding
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers. Rarely is only one person involved in making a purchase decision, timelines are sometimes...
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good Ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals. Mastering this tool will give you the power to track any data you might need...
More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step...
Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone. It’s a natural tendency to want to please everyone and play it safe when it comes to messaging, advertising, web content and anything else used...
Retail|Digital|Pet|Branding
Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their...
While throwing around the idea of doing a post on building an awesome infographic, it occurred to us, why not build an infographic to show how to build an awesome infographic? So here it is, complete with mermaid examples, our guide to making an amazing infographic. Enjoy.
Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night....
In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high. Today’s discerning consumers want it all, and offering a convenient and user-...
User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.
Retail|Digital|Insights|Pet