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The Blog: Digital

UX and Branding
Branding | branding | Digital | User Experience | UX

Why User Experience (UX) is Important to Branding

Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience. 

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it close.

 

dangerous client
Branding | Digital | Insights

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.

More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services.

Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.

sweaty palm
Branding | Digital | Pet | Retail

You Want Your Agency to Make You Nervous

Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.

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