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The Blog: Digital

Tracking the Customer Journey to Boost eCommerce Business
Branding | Content Marketing | Digital | Retail | Website Design

Tracking the Customer Journey to Boost eCommerce Business

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Balancing Paid Media to Grow eCommerce Business
Digital | | Retail | Strategy | Website Design

Balancing Paid Media to Grow eCommerce Business

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Content Marketing | Digital | | SEO | Website Design

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

Choosing an eCommerce Marketing Agency
Digital | | SEO | | Website Design

Choosing an eCommerce Marketing Agency

eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website
Digital | SEO | User Experience (UX) | Website Design

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.

Four Retail Marketing Buzzwords You Should Know for 2021
Digital | | Retail | | Website Design

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

5 Things to Look for in a Digital Advertising Agency
Content Marketing | Digital | Digital Marketing | | SEO |

5 Things to Look for in a Digital Advertising Agency

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

Digital Marketing Channels and When to Use Them
Content Marketing | Digital |

Digital Marketing Channels and When to Use Them

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Digital | Retail | User Experience (UX) | Website Design

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV.

Content Activation
Content Marketing | Digital | SEO

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622