
Tracking the Customer Journey to Boost eCommerce Business
2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive.

5 Things to Look for in a Digital Advertising Agency
As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

Adapting Your Retail Marketing Strategy for Customer Technology Preferences
Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

Digital Marketing Channels and When to Use Them
When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow.

How To Guide: Content Activation
You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

The Three A’s of Social Engagement
When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Increasing Meaningful Interactions with White Space
Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.

Drupal vs. WordPress: Choosing the Best CMS for your Website
WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Common SEO Traps & How to Avoid Them
Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

Tools to Optimize Customer Engagement
Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.