The Blog: Branding

Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.

Devils Backbone Brewing Company is nestled deep in the mountains of northern Virginia. Their backyard is like something out of a painting—picturesque and beautiful. Their beer is inspired by traditional German brewing techniques mixed with a flair for the experimental. The personality of their people is all adventure.

Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast.