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The Blog: Branding

tv color bars
Branding | Creative | Digital

Do We Really Need TV Spots Anymore?

For decades, the :30 TV spot defined advertising. There was no better medium to tell a brand story than film, and no better way to reach the masses efficiently than television. When it came to emotionally connecting to an audience, a well-crafted spot combined music and pictures to touch the hearts and minds of open, receptive audiences.

sweaty palm
Branding | Pet | Retail | Strategy

You Want Your Agency to Make You Nervous

Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.

customer services
Branding | Digital | Pet | Retail | Strategy

Why Customer Service is Really a Part of Your Marketing Team

Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night.

millennial matchmaker
Branding | Content Marketing | Pet | | Strategy

Pets, the Millennials' Matchmakers

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from it.

conference blurry
Branding | Digital | Pet | User Experience (UX)

Why Aren’t Brand Experiences More Experiential?

North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter.

Reimagining brand stories. Creating relevant communication plans. Intersecting with customers in digital and purposeful media. These components help Trone Brand Energy craft insightful messages that will convert telecom prospects into customers and customers into advocates.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.

bite-size branding
Branding | Content Marketing | Digital |

Bite-size Branding

GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.

review blog
Branding | Content Marketing | Digital |

Move over Testimonials. Reviews are now King.

This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.

fantasy ad draft fb
Branding | Creative | Retail

Play Fantasy Ad Draft

As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.

millennial pet owner
Branding | Digital | Pet | Retail |

Three Tips for Training Millennial Pet Owners

Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622