Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.
GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.