Facebook Twitter YouTube Instagram LinkedIn Wikidata
The Boom of Instagram and Other Trends to Follow
Category: Digital Social Media

The Boom of Instagram and Other Trends to Follow

Christine Frena, Account Management Intern

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV. Together, these trends put Instagram high on the list of social media platforms your company not only needs to be on but should be using to its full potential. 

The Boom of Stories

Using Stories on social media began a noticeable increase at the end of 2018 with no signs of slowing down. Stories started on Snapchat, then spread to Instagram, Facebook and now What’s App. The graphic below shows statistics about Instagram’s Story feature. As Stories grew more popular, companies started to use paid media on Stories as opposed to posts that would appear in a user’s newsfeed. Brands develop an ad similar to what users normally see as they tap through the endless stream of stories, causing users to not realize they are looking at an ad. Looking forward to 2020 and beyond, experts predict to see the number of companies utilizing Stories to increase on Instagram, as well as spread to different platforms. While many brands are posting Instagram Stories, only 9% are posting to their Facebook Story. It is believed that companies that become early adapters of this tool will likely see its benefits.   

Instagram Stories Statistics

 

Reaping of In-App Shopping Rewards

Starting in 2018 and taking off in 2019 is Instagram’s new feature which allows companies to sell physical products to consumers right there on the app. By June of 2019, brands reported a 1,416% increase in overall user traffic as well as an average 20% increase in revenue through this new feature. Some brands have seen their revenues increase up to 100%. Sixty percent of Instagram users say they discover new products on Instagram, which makes them an ideal platform to offer this option. Instagram has an audience ready to buy and now provides them a way to buy on their app. For companies that already have a BigCommerce or Shopify account, adding Instagram’s in-app shopping feature is recommended, since it is free to use. The numbers for this feature are already high and are predicted to increase. 

The Development of IGTV

IGTV, released in 2018, is a standalone app, as well as a function within Instagram. IGTV allows for longer videos to be posted on Instagram as well as an app that functions similar to Instagram but focuses mainly on videos. This allows for brands that hire popular YouTube influencers to have their full sponsored video posted on Instagram. Instagram developed this feature after noticing the growing presence of videos on social media. Looking towards 2021, Instagram believes mobile video will account for 78% of all mobile data traffic. 

Other Key Trends

  • In 2018, the marketing industry saw an approximate 32% increase in budget allowance for social media ads. By 2019, companies started to see an increase in their revenue generated from social media ads. This relationship promoted the professionals in 2019 to recognize that paying for social media ads is an investment that needs to be paired with an equal investment of creativity, time and targeting.

  • In 2019, studies found that over half of companies do not yet have a documented social media plan. However, as companies begin to learn the importance of this aspect of advertising, consulting firms have noticed an increase in requests for an official social media plan. 

  • A new social media platform is making its way up the charts. TikTok is experiencing a quick rise in users and downloads. Specifically, in the seven month period from September 2018 to March 2019,  the number of US adults on TikTok doubled. Despite all these potential customers, less than 1% of businesses are currently on TikTok. Experts predict a steep increase in the number of business accounts and recommended that brands be early adapters and get an account to engage with potential customers.

If you’re interested in how Trone Brand Energy can take your social media to the next level, give us a call or fill out our contact form.

Related Articles

Digital Marketing Channels and When to Use Them
Content Marketing | Digital |

Digital Marketing Channels and When to Use Them

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Digital | Retail | User Experience (UX) | Website Design

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

Content Activation
Content Marketing | Digital | SEO

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

Want to elevate your brand and create meaningful connections?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622