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The Blog: B2B

Adapting Your Retail Marketing Strategy for Customer Technology Preferences
B2B | Content Marketing | | Retail | SEO

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

b2b

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.


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