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The Blog: B2B

Adapting Your Retail Marketing Strategy for Customer Technology Preferences
B2B | Content Marketing | | Retail | SEO

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

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If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.