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From the moment I walked through the tall ceiling glass doors of Trone Brand Energy to the last day I opened them, I was welcomed by a team of employees who refused to limit themselves. Morgan, Emily, Matthew, Austin and I each, as interns, had the opportunity to not only witness The Firefly Effect™ in action, but to...
9 A.M. on a Tuesday morning, the only thing standing between me and the professional world was two heavy, ceiling to floor glass doors, staring right at the illuminated Trone Brand Energy sign hanging over the reception desk. As my heels clicked on the wooden floor of the lobby, a feeling of intimidation came over me...
As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.
News|Pet|Retail
Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind. “What’s one piece of advice you would tell your younger...
Saying Merry Christmas seems easy enough. But, just like with any communication, too many objectives can make even the simplest holiday greeting not so simple.
As college students who wanted to gain hands-on experience in the advertising industry, we all came in to our first day at Trone Brand Energy nervous and excited about what our summer internship would hold. What would we be doing? Would we meet new people and learn new things? Or would we simply get coffee and sit in...
When I walked into Trone Brand Energy (TBE) in January for the first day of my internship in Account Planning, I was nervous, excited and optimistic. Would this advertising agency in High Point, NC be a good fit? Would I get to work on diverse accounts and be a part of the company culture?
Starting in 2012, researchers, veterinarians and media outlets began to debate the impact of the 2008 Global Financial Crisis on the future of pet ownership. Initial reports revealed declining US pet ownership. Yet, within the past two years, new data suggests growing pet ownership among the largest generational...
Just like their curious, furry feline pets, not all cat owners are alike. Some are heavily involved in their cats' lives, while others simply feel their cats can fend for themselves. These cat owners range from highly attached caretakers to laissez-faire pet owners and are grouped into four main categories. Want...
News|Pet|Insights