The Firefly Effect™:
When people synchronize to brands.
One compelling firefly can set the flashing for thousands. Much like people, fireflies respond to signals they find relatable. So, with a compelling enough firefly in the mix, it doesn’t take long before the entire horizon of fireflies is synchronized to the rhythm of the one. We call it The Firefly Effect.
Brands connect with people in much the same way. Each brand has a unique energy. Our job is to focus the energy by creating relevance and amplifying it outward.
We create The Firefly Effect with brands in the world of their audience.
Our power lies in creating brand energy that people want to embrace and transfer to others. By building upon fundamental truths of human interaction, we spread brand energy across their world.